About me.

I am a London-based freelance packaging design director / young creative director working within the music and entertainment industry as well as working with design agencies concentrating on packaging within FMCG.

I am the branding and packaging Creative Director at Touch Design, as well as CD for London's first bean-to-bar chocolate maker - Lucocoa, I also oversee as CD LA-based green beauty skincare brand - Ouli's Ointment.

Along with designing FMCG packaging for some of the worlds leading brands and award winning start-ups I also have many years working within music for various labels, independent artists and institutes from rebranding projects, designing and creating brand strategy, LP launches and overseeing vinyl & CD production.

I love a start up! Understanding an idea and bringing it to life, working hand in hand with the founder to create solutions is something that really excites me! I have a particular interest in healthcare, cosmetics and skincare as well as interesting confectionery and no-nasty alternatives. Ethical packaging is a point of interest.

My skill set spans across various areas from branding, trend, graphic design and packaging, to photography, styling and art direction.

Ethos and Interests:
Ethics, Sustainability, Locally Sourced Products & Materials, Fair Trade, Utilizing Conscious Materials, Reusing & Recycling, Community, Buying Local. Good Design.

Equality, Human Rights & Opportunity for all Races, Sexes & Ages. Good Communication. Kindness.

Music is a huge inspiration and i’m interested in all areas of music, especially
Hip Hop & Jazz.

All work, services and products are made in loving memory of Morgan Hehir. A dear friend taken from us far too soon. #GRUTFOREVER