Ana Pryor -
Packaging
& Branding Creative Director

“ Don’t just do good design. Do Good”

- Dave Berman

—  Ana Pryor

My creative journey in design has taken me through various sectors, always prioritising culture, community, and sustainability. I live by the principle “Don’t just do good design, do good,” aiming to create impactful and beautiful solutions for my clients.

I partner with entrepreneurs, startups, and established brands, helping them breathe life into their ideas with expertise in branding, packaging, trend analysis, and art direction. I take a special interest in ethical packaging within the health and wellness sphere.

Over the years, I’ve had the privilege to work with renowned names such as PepsiCo, Unilever, and Marks & Spencer, as well as growing businesses like Ouli’s Ointment, Hello Sunday, and Equiano Rum. Additionally, my portfolio boasts diverse projects spanning music initiatives for record labels and artists.

My commitment to inclusivity and sustainability extends beyond my professional work, as evidenced by my trustee roles at We Are Black Fish—an inclusive fishing community—and Ninety Nine to One, a charity supporting those in need.

As a designer, I'm dedicated to promoting ethical practices, sustainability, and inclusivity. I champion local businesses, embrace eco-friendly materials, and advocate for equality, human rights, and equal opportunities for all. I firmly believe in collaborating ‘across’ to foster growth, instead of competing ‘up’, and I’m a firm believer in the power of good communication, design, and kindness.

Collaborations

—  A selection of brands and partnerships